Business Productivity Growth Hypothesis Essays - Free Essays

Business Productivity Growth Hypothesis Essays - Free Essays Business Productivity Growth Hypothesis In this task, we will endeavor to contemplate the impacts that distinction in Income Ratio (hereafter known as I.R.) between the years 1980 and 1990 have on the Productivity Growth (P.G.) during a similar timeframe. The Income Ratio of one explicit year can be found on the off chance that we take the normal pay of the most extravagant group of a nation (the most extravagant 20% of the populace) and partition it by that of the least fortunate group (the least fortunate 20%). In this task, the Income Ratios that were utilized were those of 13 distinct nations. The I.R's. on both 1980 and 1990 were taken for every one of these nations and, to discover the distinction between them, the I.R. for 1990 was partitioned by the I.R. for 1980, for every nation. These new numbers delineate the difference in I.R. between the two years with the goal that we can think about how the P.G. changes according to the adjustments in the I.R.. On this task, we utilize inductive thinking to look at the information and discover a hypothesis (a speculation) that would consolidate the information given in a manner that would bode well, in view of on our information. How would we know whether the hypothesis that we define bodes well? For this situation we will plot the focuses (got from the section I.R. 1990/1980, going on the x-pivot, and the section Efficiency Growth 79-90, on the y-hub). As per how the focuses are on the chart according to the Average Point (0.94,1.45) (point that is a normal all things considered and which isolates the diagram into four Quadrants), if 80% of these focuses are the place they would be required to be to adjust to the speculation, at that point there is no motivation to dismiss this theory. On the off chance that, then again, most of the focuses doesn't fit in with our speculation (are not where they were anticipated to be), at that point it is dismissed. Another technique for thinking oftentimes utilized by Mainstream market analysts is deductive information, rather than inductive, depicted previously. Their hypothesis is figured and at exactly that point it is applied to the information. Their hypothesis regarding this matter proposes that profitability inside a nation develops when the populace has motivations to work more enthusiastically (or to work more). At the point when the hole among rich and poor builds (an expansion in I.R. structure 1980-90, bringing about a bigger proportion on the segment I.R. 1990/1980), so does the populace's energy to work, hence expanding the Productivity Growth. Since when one variable goes up the other likewise goes up, there is a positive (or direct) connection between's the two. Standard financial analysts utilize deductive thinking to derive that there exists a positive relationship between's the two elements. To put it plainly, their theory is that when the Income Ratio expands, the Productivi ty Growth likewise increments, since individuals are increasingly roused. For this to be valid, we would expect a line going up and to one side on the chart, passing by Quadrants II and IV. Most focuses (80% or more) would need to be on these two Quadrants. This, notwithstanding, isn't the situation (see diagram), since just about 30.77% of the focuses plotted fulfill these conditions. Since the first speculation was dismissed, we should check whether there is a negative relationship between's the two factors (that is, as one goes up, the different goes down). Our new speculation would then be as the Income Ratio expands, the Productivity Growth diminishes. Then, on account of a high I.R., individuals in lower classes would reasonably begin to feel unreliable and that their work isn't being perceived by society, consequently losing inspiration and delivering less. For this situation, since there's a negative connection, one would anticipate that the line on the chart should go downwards, from left to right, passing on Quadrants I and III. On the off chance that this theory were legitimate, 80%+ of the focuses would need to be on these Quadrants. This is additionally not the situation, for just 69.32% of the focuses are on the fitting Quadrants. Like the primary, this subsequent speculation additionally must be dismissed. In the wake of investigating these two connections and seeing that nor is legitimate, we infer that there is no immediate connection between the two factors tried. That does

Overthrow of Communism in Hungary and Czechoslovakia Essay

Oust of Communism in Hungary and Czechoslovakia - Essay Example Indeed, Soviet Union was the imperceptible ruler in eastern European socialist nations and the household organizations worked as toy legislatures of Soviet Union. Hungary and Czechoslovakia are two eastern European nations which endured much under the socialist organization. Individuals in these nations are exceptionally strict and socialist lessons were unsuitable to them. Additionally, the authoritarian managerial style of socialism was unsuitable to the individuals in these nations. The decimation of socialism in the Soviet Union got a brilliant chance to individuals these nations to remove socialism from their regions. This paper investigations significant explanations behind the topple of socialism in Hungary and Czechoslovakia. The destruction of Hungary in the Second World War brought about Soviet occupation in Hungary. Hungary never preferred socialism despite the fact that they compelled to turn into a socialist state affected by Soviet Union. Hungarians attempted to remove socialism from their dirt ordinarily; be that as it may, the Soviet-controlled socialist organization in Hungary prevailing with regards to stifling such fomentations utilizing an iron clench hand. The most significant rebel against the socialist organization occurred in 1956. ... Â The mascaras of Soviet soldiers during this revolt made enormous dismay against socialism in the psyches of Hungarians. At the end of the day, the help for socialism began to diminish after the ridiculous revolt in 1956. Despite the fact that Hungarians, hated socialism from the earliest starting point itself, the instance of Czechoslovakia was somewhat unique. A considerable lot of the Czechs invited Russians as heroes (Judit, p.125). The organization in Czechoslovakia before the appearance of Russians was not very great which constrained Czechs to invite Russians as their rescuers. Indeed, Czechoslovakia was the nearest partner of Soviet Union in Eastern Europe after the Second World War. Notwithstanding, Czechs step by step understood the perils of socialism continuously. Hungary and Czechoslovakia were the greatest exchanging accomplices of Soviet Union after WW 2. In any case, it was Moscow which set the costs for the completed modern items sent out from these nations to Sovi et Union (Judit, p.159). At the end of the day, Moscow attempted to misuse the assets of Hungary and Czechoslovakia utilizing their boss political, financial and military force. These abuses brought about underdevelopment in these nations and ordinary life turned out to be amazingly troublesome. While a large portion of the other law based nations in Europe began to grow gigantically after WW2, socialist Hungary and Czechoslovakia bombed wretchedly in finding those nations. So, the expectations for everyday comforts of the individuals in Hungary and Czechoslovakia began to decrease under the socialist organization and the disappointment against the socialist organizations began to develop.

Reduce Stress With Time Management Strategies

Reduce Stress With Time Management Strategies Stress Management Management Techniques Time Management Print Find More Time in a Busy Schedule for Less Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on October 03, 2019 Blend Images - Ariel Skelley/Getty Images More in Stress Management Management Techniques Time Management Physical Techniques Relaxation Effects on Health Situational Stress Job Stress Household Stress Relationship Stress Many people find themselves too busy these days, which causes stress. The reasons vary from person to person, but the following are some main ones why people find themselves too busy, along with time management and stress management ideas to help. Say No Many people end up overscheduling themselves because they feel uncomfortable saying no when people ask things of them. Perhaps they dont want to disappoint others or admit they cant do it all. Ultimately, they disappoint themselves by not having enough time to do whats important to them. Does this apply to you? If so, learning to say no might be a good time management priority. Use it to create space in your schedule for whats important to you. Be Clear on Your Priorities Dont add activities to your schedule for the wrong reasons, and end up spending your days doing things that dont reflect your values and priorities. If you find yourself struggling to fit in whats important, then necessities like adequate sleep and other healthy habits  may fall by the wayside. To insure that this doesnt happen to you, make a list of whats most important. List things like family, friends, and career. Then look at how you spend your days. See how much time goes to these things. Is it a good match, or are you spending an inordinate amount of time doing things that arent as important to you? Its never too late to make changes. Map It Out A common time management trap many people fall into is that they dont know where their time goes, or they overestimate the amount of time they have available and underestimate the amount of time each activity takes to complete, and become overcommitted. If this sounds like your days, you may need to keep a careful schedule, writing down everything you do. Dont agree to new activities until youve found a way to pencil them in, overestimating the amount of time you think it will take to complete them. Manage Money Wisely Its become increasingly common for people to work more than theyd like because finances demand it. Many people are working longer hours and even more than one job. To get out from under debt and financial woes, you need a plan that involves spending less, saving, paying off debt, and possibly earning more (not by working more but by getting paid what youre worth). Stay Organized Your schedule isnt the only thing that should be organized, so should your home. Most people dont realize how much time and money are sucked up (not to mention stress created) by living in an environment where things are difficult to find and relaxation is a challenge. These tips on staying organized can help you to stop the drain on your time that a messy home can create. To Thine Own Self Be True Knowing yourself well can also help you to avoid getting overwhelmed. How? For one thing, by knowing your limitations, you avoid taking on too much. If you constantly put yourself in a position of taking on more than you can handle, take an honest look inward to help you figure out whats behind this. That way, you can stop. These resources should give you a good start on a less harried lifestyle. In the meantime, you can find some stress relievers for busy people. They fit easily into a busy schedule to keep you more calm, cool and collected.

Oil Wells That Ends Wells Essay - 1357 Words

Oil Wells that Ends Wells Imagine a smog covered world that is desolate and lifeless. This is not a dystopian fantasy but a very likely reality if we do not take action. TransCanada has been attempting to construct an extension to the Keystone XL pipeline since 2005, but they have accumulated little success. The pipeline has garnered criticism as a result of the increased pollution that extracting the petroleum from the Alberta oil sands would cause. While some believe the pipeline would benefit the economy, the short term material benefits are minimal compared to the eternal reward of creating clean energy. While it is extremely difficult for the world to replace oil entirely, I believe we must attempt in order to save the planet. To begin, while â€Å"No snowflake in an avalanche ever feels responsible†, all our carbon footprints compound to create the deadly toxins that will be our undoing. While some believe Global Warming to be a hoax, it is a very potent reality. Carbon Dioxide is a gas found in all petroleum, which causes the greenhouse gas effects; according to Friends of the Earth, the Alberta Oil Sands have â€Å"three to four times† (â€Å"Friends of the Earth†) the carbon emissions typical oil reserves do. This increase in emissions is the exact opposite of what the environment needs. We must decline usage of these poisonous gases if we wish to continue to have a thriving atmosphere. The effects oil spills have on wildlife are long lasting and lethal. The smallestShow MoreRelated Future of Oil Essay729 Words   |  3 PagesFuture of Oil Is the world on the brink of an oil crisis? I decided to look into this possibility, because it seems like a rather serious question, one that I would feel more comfortable about if I had enough information to at least form a fairly justifiable position. After all, the little I knew about the situation before conducting any research yielded one undeniable result: the issue is an extremely divisive one, with plenty of proponents on both sides of the argument. I decided to lookRead MoreThe End Of Conventional Oil1359 Words   |  6 PagesAs the inevitable end of conventional oil draws closer and closer to becoming a reality, there are many fears that the absence of such a relied on resource brings. Many of these fears are concerned with the possibility that the end of oil will cause immense negative impacts and cripple the current infrastructures that rely heavily on oil. Although this is a common fear, the negative effects that accompany oil in general significantly outweighs those that may arise as oil becomes more scarce. ForRead MoreOil Is A Finite Resource1320 Words   |  6 PagesOil is a finite resource that is ever diminishing in quantity. In coming years, it will become very scarce and hard to find. While everyone is starting to find solutions to compensate for the imminent forgoing of oil, such as car industries being one of the main ones as they use oil to run their machines mostly, it will be a while before oil can be replace d completely by other things. Even with said replacements, functions that used to be handled by oil will be diverse and complex in nature suchRead MoreThe End Of Conventional Oil1479 Words   |  6 PagesEnd of Conventional Oil The earth contains many natural resources that humans consume daily in order to satisfy our needs. Each natural resource, once gone, will require us to find an alternative. One of the most used and consumed natural resource on Earth is oil. Oil is needed for heating homes, the generation of electricity, the creation of asphalt on roads, and the production of many chemicals, plastics and synthetics. Additionally, oil is used for transportation purposes. Once oil runs outRead MoreThe Deepwater Horizon Oil Rig Exploded1423 Words   |  6 PagesDeepwater Horizon oil rig exploded. It was positioned over the Macondo oil well when a burst of natural gas broke through the concrete core that had been used to seal off the oil well for later use. Once released by the fractured core the gas made its way up the riser and onto the platform, where it ignited killing eleven workers and injuring seventeen others. The highest-ranking BP supervisors on board the oil rig known as â€Å"Well site lead ers† observed indications that the well was not secure, butRead MoreShould We Use Oil Everywhere? Essay1645 Words   |  7 Pagesto live, one resource that is not vital to our survival but almost as important to us as water is oil. Oil can be found in our everyday lives, not just in our gasoline, diesel fuel or petroleum it can be found everywhere in things like your toothbrush, our computers and much more. 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The abuse of oil and gas in our modern world will lead to the inevitable financial doom of oil industry based cities and risk Earth’s environment unless the pattern of use is changed. Evidence of oil use dates to the pre-industrial age and even traces of evidence can be found as early as the 1800s. In 1858 the first oil well in North America is drained in LambtonRead MoreThe End Of Conventional Oil Essay1487 Words   |  6 PagesEnd of Conventional Oil Don’t worry about replacing that luggage just yet! Air transportation will end in the near future if not enough advancements are made to eliminate the industry’s heavy reliance on oil consumption. It is estimated that conventional oil will only be accessible to us for the next 33 years (Dr. Oriet). As the supply diminishes, the price will continuously increase until it is unaffordable for most people and businesses. Although oil has been burned to generate energy since the

Competitive Analysis The Competitive Profile Matrix ( Cpm )

Competitive Analysis The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses (Competitive Profile Matrix, 2013, October 29). These factors are influenced by external and internal challenges. The illustrated CPM below compares Domino’s Pizza with two of its top competitors, Pizza Hut and Papa John’s. The results of the CPM give Domino’s Pizza a 3.3, which is above average in its respective industry. The firm also has high market share. There is an opportunity to improve areas of product expansion and effective advertising. A strong social media presence will also help increase brand loyalty and give the firm the competitive advantage. Competitive Profile Matrix Rating Scale: poor = 1 below average= 2 average=3 above average=4 CPM Table Dominos Pizza Pizza Hut Papa John’s Critical Success Factor Weight Rating Score Rating Score Rating Score Advertising 0.10 4 0.40 4 0.40 3 0.30 Range of Products 0.10 4 0.40 4 0.40 3 0.30 Product Quality 0.10 4 0.40 4 0.40 3 0.30 Competitiveness 0.10 3 0.30 4 0.40 3 0.30 Financial 0.10 3 0.30 3 0.30 3 0.30 Expansion 0.10 3 0.30 3 0.30 3 0.30 Market Share 0.15 4 0.40 4 0.40 2 0.20 Price 0.15 4 0.40 3 0.30 4 0.40 Brand Loyalty 0.10 4 0.40 3 0.30 3 0.30 Total 1.00 3.3 3.2 2.7 External Factor Evaluation The External Factor Evaluation (EFE) matrix is a tool that helps management visualize and prioritize opportunities and threats that the business mayShow MoreRelatedM3 Team Assignment: External Factor Analysis . By Team1491 Words   |  6 Pages M3 Team Assignment: External Factor Analysis By Team Einstein: Andrew Clapham, Benjamin Coyle, Joseph Leon, Ria Shields, Tim Riley Raymond A. 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Buddha was a Great Teacher, Christ is Our Eternal Lord...

Buddha was a Great Teacher, Christ is Our Eternal Lord In Buddhism, one’s path to nirvana relies on the effort and discipline of the individual. By contrast, Jesus taught our goal is not a state of non-conscious being, but an eternal relationship with God. There is nothing one can do to earn a right relationship with God. Instead, we must receive His gift of grace, the sacrificial death of His Son, Jesus Christ and this restores our relationship with our creator nbsp;nbsp;nbsp;nbsp;nbsp;Almost all religions teach that a persons personality continues after death. In fact, many religious historians believe that this belief was the prime reason that motivated people to originally create religions. Christianity and Buddhism are no†¦show more content†¦The Bible also teaches that in the eternal state, we are fully conscious and glorified individuals whose relationship with God comes to its perfect maturity. nbsp;nbsp;nbsp;nbsp;nbsp; Jesus and Gautama nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Scholars recognized the similarity in the stories of the births and life styles of Jesus and Buddha.†(www.hindunet.org). It was also noted that many of their teachings were parallel.There is much to admire in the life and teachings of Gautama. Studying the life and teachings of Gautama and of Jesus, we discover some dramatic differences; nbsp;nbsp;nbsp;nbsp;nbsp;First, Buddha did not claim to be divine. Theravada remains true to his teaching that he was just a man. The idea that he was divine was developed in Mahayana Buddhism 700 years after his death. Furthermore, Northern Buddhism teaches that there have been other manifestations of the Buddha or bodhisattvas and some believe Jesus to be one as well. However, Jesus did not claim to be one of many manifestations of God; He claimed to be the one and only Son of God. This teaching was not the creation of his followers but a principle He taught from the beginning of His ministry. In fact, the salvation He preached was dependent on understanding His divine nature. nbsp;nbsp;nbsp;nbsp;nbsp;Second, Buddha claimed to be aShow MoreRelatedThe Differences Between Buddhism And Buddhism1960 Words   |  8 PagesSiddhartha Gautama or the â€Å"Buddha†, Muhammad, Jesus, or even Abraham, there are bound to be some parallels between these â€Å"founding fathers† of religion. Among the numerous spiritual groups that exist in the world, Christianity and Buddhism are two religions that, in actuality, share many similarities. When one is able to look past the differences, it is plain to see that their spiritual leaders, Jesus and Siddhartha Gautama (also known as â€Å"Gautama Buddha† or â€Å"the Buddha†), were alike in more waysRead MoreChristianity, Hinduism and Buddhism: Similar Views of Life Essay example2643 Words   |  11 PagesCommunication between cultures by Larry A.Samovar, Richard E. Porter and Edwin R.McDaniel, Buddhism was originated in Indian by the prince named Siddharth Guatama in about 563 B.C. Siddharth was born into a great luxury. He was married and by the age of 29 disillusioned with his opulence and ventured out of his palace. For the first time, the prince was encountered old age, sickness, and death. He was so moved with the painful realities of life that he left his wife and comfortable home to searchRead MoreLife Without Religion Is Meaningless3160 Words   |  13 Pagesaccording to every religion is to   harmonize environment with justice. 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The main reason I chose these two movements is because I wanted to see the connection from the mid-beginning of the protestant reformation movement and where it started and came from. During this course, it seems like we always find our way back to the original protestant period I wanted to dig a lot deeper. When comes to the North American evangelical movement what sparked my interest i s learning about look is how the National Association of Evangelicals looked to maintain historicalRead MoreThe Aspect of Religion and Conflict2446 Words   |  10 Pagesas well as the clash between the Jews and the Greeks. This paper will aim to show how both these religions have tried to control these conflicts and how their efforts have resulted in changes for their traditions. According to the Bhagavat Geeta, Lord Krishna created divisions, called varnas. The Brahmans had knowledge to direct society. Thus, they were the head of the social body. Kshetriyas, offered protection and symbolized the arms. 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The initial aim was to gain insight into various world religions and determine if ones faith influences the decisions one makes. In order to achieve this goal the project will focus on seven religions differentiated by origin. Confucianism, Taoism both of Chinese originRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesassociates it with Gio. Peccatrix, (no doubt a pseudonym) who edited an Italian version of the Key of Solomon (British Library, Sloane manuscript 1307). Misled by some comments by Mathers and others, Dr. Butler incorrectly concluded that the Picatrix was â€Å"an Italian edition of the Clavicle, strongly impregnated with black elements† (Ritual Magic, 1949, p. 135.) Recent editions include: Arabic Pseudo-Magriti, Das Ziel des Weisen, Herausgegeben von Hellmut Ritter, B.G. Teubner / Liepzig / Berlin 1933

Behaviour of Consumer on a Wide Level Free-Sample for Students

Question: Develop a Consumer Behaviour Report to be Submitted to Managing Director of a Medium to High Involment Brand and Product line of your choice to outline the key Issues Facing the Company in terms of Consumer Behavioural Issues. Answer: Introduction The edible oil and the products related to it are identified as one of the most promising products in the market. To make the financial arrangement on the bigger landscape, the industry selected should be branded and well-structured. The organization selected for the discussion is Wilmar. There are various varieties of oil identified by the organization. These oils are helpful in providing the major health benefits like controlling the cancer, diabetes, cholesterol, ageing many more. Wilmar is successful in launching a wide range of launching many products. The Palm oil is considered as one of the latest products of Wilmar. The main strategy behind this launch is to shift the existing customers of Wilmar into the new olive brand. The report shown below is mainly helpful in showing the behavior of consumer on a wide level. Background Wilmar is considered as the famous and most promising organization of Singapore which assists in providing suitable products as per the requirement of the customers. It was first introduced in the year 1991. The organization is considered as one of the most famous agribusiness organizations in the Asia. The Singapore is exporting the edible oils from last 20 years. In terms of quality standards, the organization is having recognition of ISO 22000: 2005, HALAL Certification BRC Global Standard. For the sake of consumers, the organization is manufacturing bets products. There are various packaging plants and delivering options by which the best quality products can be delivered to the consumers. The report shown below mainly aids in defining major areas related to the organization like SWOT analysis, PESTLE analysis, target marketing, buying and psychological behavior, personal aspects and four definite set of marketing strategy. The overall purpose of preparing the report is to make it appropriate for identifying the need of the consumers (STYLECRAZE, 2014). Company SWOT Analysis The SWOT analysis helps in providing the opportunity for identifying the defining set of strength, weakness, opportunity and threat on a wide level. With the help of this, the requirement of the consumer and their buying behavior can be identified. The SWOT analysis also assists in providing the suitable platform for the growth and development. The table shown below helps in highlighting the specific details. Strength More than 20 years of experience in the market. Strongest team player for the Agri- Business. The strong reputation and specific goodwill of the company will be helpful in attracting more customers towards the company. Weakness Introduction of new concept took time in the adjustment for managing the market. The market aspects and promotional standards are also high in contrast to the organization. It is more challenging to attract new customers in the existing market. Opportunity Increment in the growth factors. Management of the new opportunities. More consumers will attract towards the new products. Threat Increment in the competition. There are almost 11 leading players in the market who are selling the same products with brand identity. Introduction of the similar product in market with different price codes. All these aspects are considered before initiating the new product in the market. Apart from this, the PESTLE analysis is also identified on an initial level. PESTLE Analysis of Company Pestle analysis is identified as one of the supporting features which may help in performing the political, economic, social, technical, legal and environmental studies on the specific topic provided. In reference to the Political support, the organization is getting benefit from the various political benefits from all the aspects. Apart from this, the environment and trading conditions are also well developed. To manage the consumer choice, in such conditions can become easier. The Economic aspects are also well versed and define in a suitable manner. The market value and rate of shares is also well-defined in a definite direction. To manage the sale of the product more vibrant and live, it is essential to manage the suitable aspects related to the organization. The actual process of the market can also be identified with the help of the economic process. The social aspect of the organization is also well-versed. The organization is looking forward to the various opportunities to serve the society in a different manner. The ongoing CSR activities are there which may aid in providing the suitable guidelines for the promotion and development of the organization. The technical aspects are considered as one of the most important points to be discussed on the organizational level. There are various software and technical system defined in the organization for the suitable management. The technical aspect is also successful in providing assistance in the correct direction. This technical aspect may also help in improving the consumer related tissues (Brosekhan Velayutham, 2014). The legal and environmental aspects of the organization are well-defined. There is no issue in handling the current aspect related to the organization. All legal formalities can also be handled easily by following the specific rules. The environmental conditions of the organization are also effectively regulating the market. This will assist in defining the suitable criteria for the future processing. Target Market Decision making Process Target marketing refers to the relation between buyer and seller. The seller must need to identify the buyer buying behavior, so that it can fascinate the consumers towards their product. Nowadays, it is the most effective and widely used method which follows the individual concerns, occupation and demands (Kerr, 2014). Information Research Major constituents of target marketing are: who, where, why and how. We would have targeted the people who are using palm oil. As Willmar is one of the major edible selling company in Singapore, whose major edible oil product is Palm oil. According to United States Department of Agriculture Research, in edible oil there are two types of fats: - One is Saturated fat and another one is unsaturated fat. High saturated ratio in edible oil is harmful to human body high unsaturated is better. The specific details and description is defined below in the paragraphs below. According to the reports, in palm oil the presence of saturated fat is 49%, while in Olive oil it is only 14 %. The difference among these two is 35%, which is good for health. If we talk about unsaturated fat percentage in the palm oil, its ratio is only 51 %, while in olive oil it is 86 %, which is more than 35 %. Thus, it is highly recommended that the consumption of olive oil in our daily diet lead to a healthy body which is better than a person who is consuming palm oil. Thats the companys main target is to basically create more awareness among the citizens of Singapore for using better oil in their cooking to get a healthy and fit body. It will also help in the better development of children infants. Purchase Decision and Post Purchase evaluation So, the first target of the organization will be household ladies, the owners of various restaurants and hawkers. The decision for target marketing is being taken on the basis of area and locality too. The demographic and psycho-graphic features are also helpful in defining the most important aspects related to the expansion and growth perspective related to the organization. By this analysis, the consumer analysis aspects can be well-defined and managed. Target market decision process Our major target for olive oil will be household ladies, as they are the major decision maker regarding the cooking habits and majorly concerned for providing a healthy diet for their families. Then the other focus would be on the restaurants owners and street hawkers. This aspect is withdrawn by identifying the basic requirements of the consumers on an international and local level. According to a survey conducted by the Ministry of Health of Singapore in year 2014, 16 % deaths have been occurred due to heart attack. This is occurring because of consumption of wrong edible oil by the people living over there. There is another report from National University of Singapore (NUS), which concluded that eating palm oil increase the level of cholesterol in the body. These reports will help to influence/propagate the customers to shift from palm oil to Olive oil. Also, it will help the restaurant owners and food hawkers to gain the loyalty of their customers as they are providing them healthy food by using live oil. Due to these reasons, the target market for consumers is essential to identify. Our company will do the following activities for creating awareness about the launch of the new products: Activities in Societies The defined set of activities is planned for promoting the product in the societies. The oil can also be helpful in providing the assistance on the broader societal level. The introduction of fitness forum, identification of weight management activities and other aspects will be helpful in the promotion of new products in the existing market. All these aspects will give a better understanding about the product and will make them realize regarding the health benefit of olive in the family to live longer and get protected from heart attacks, cancer, bad cholesterol and a few other diseases. Hospitals Chemist outlets To gain the trust of consumers, few hospitals and trust are being identified. The banners and pamphlets can be distributed among the people, which will directly promote the usage of olive oil. GYM Fitness Centers For increasing the consumer support, it is essential to put the banners and brand promotion methods in the organized manner. People who visit Gyms and fitness centers are very concerned about their health and body. Promoters will definitely influence these people to purchase the olive oil of Wilmar (Outbrain, 2016). Paid Displays in Top Selling Outlets The company has planned to hire some space for top selling outlets where they would do the advertisement of the product. LED displays will be placed so that it can attract the end consumers. Also, the company is planning to provide some free samples to them. Online Promotion by throwing some offers: There are various offers and services that can be provided to the consumers by online promotions. The product with proper set of services can be circulated among consumer with new and attractive offers. This will be helpful in solving two purposes. The first aspect is improvement in the services and second aspect is the promotion of a product via internet which is the most reliable source of circulating the products. Social Influence on buying behavior Singapore Medical Association - It is a national medical organization and has been formed in 1959. Singapore citizens are very much influenced by it. SMA published a health magazine on a monthly basis, which is basically followed by most of Singapore citizens. We will publish an article in that magazine focusing the information about how to survive from heart attack, cholesterol and other diseases by using our product. Fitness Trainers - We will contact all the Fitness Trainers of Singapore they will educate people about how our olive oil will help to keep them fit. By different researches, it is already proved that Olive oil is the best edible oil for human body and also reduces the chances of heart attack, cancer, cholesterol and helps in diabetes as well. There are other 22 benefits of using olive oil for us. Senior Citizens Program The company also mentioned that they will also conduct senior citizens programs in which they will brief about the benefits of our products. Being an elder in families, members will follow to elders (Hui, 2016) Psychological influence on buying behavior Health and Long Life Today people want to live a healthy life. As, already mentioned, that olive oil contains 85% of unsaturated fat which is best for consumption. If they consume healthy food, they will live as long. Spain, Italy, Greece, Portugal and Turkey are the major countries counted for production of Olive oil and its proven that the citizens of these countries live a healthy and long life. Also, the death ratio due to cancer is very less in these countries compared to other (Filik Ozyilkan, 2003) Helpful in development of Children - As mothers are most concerned about the health of their children. So, their brand is proved best in quality and provides huge benefits for health, so hopefully the consumer will prefer the companys brands for the children. Personal Influence on buying behavior Occupation Our brand team will focus people who are in good occupation like doctors, ladies and Fitness trainers. These people are more concerned about their own and familys health. They focus on the good quality food and can spend money for good quality products which are best suitable for their health. Age Our target age will be the people who are more than 20 years of age. The people of this age are more conscious about their health. Also, we target people more than 70 years age, which are mostly diabetic patients. Economic Condition- Before making a purchase decision, everyone thinks about their income. Our target customers will be only those whose economic condition must be good as they can think for premium segment purchase. Range of product is directly proportional to the income of the consumer. If the buyer has enough money to purchase a high quality he/she definitely go for a superior product (SMA, 2017). Lifestyle People who have good lifestyle can be targeted for the product. An Individual interest, values, opinions and activities are the basic factors counted in lifestyle.. Marketing Strategy Social Marketing The company will adopt the social marketing medium, such as advertisements on Facebook, mails, Google, etc. Most of the young people today are quite active in the social media. So, it will be one of the best tools to represent our product to our target customers (Fernandesa, Puntonib, Osselaerc, 2015) Augmented Marketing - This type of marketing will help in attracting customers towards the product by providing various offers and discounts on products, like value aided discount. For example, 5 Singapore dollars off or buy 2 get 10 Singapore dollar discount on 3rd oil packaging. Direct Marketing This will help to interact the company with direct customers. By this, they can provide knowledge about the benefits of the products to the customers. For Example- Direct sales representative of company to market, Cold calling, through mails etc. Personal Marketing In this type of marketing strategy, any Celebrity or sports person will endorse our product. Like Stefanie Sun, Jackson Rathbone, Amos Boon, etc. By this, the company can target followers of such persons (Pal, 2015). Conclusion The organizational research and the data collected from various resources reveals that in Singapore, there is huge scope in the Olive Oil Segment. As the studies also show that WILMAR is the largest player in the edible oil industry over there. But, the concern is that they are selling a product is Palm oil. By different researches and medical associations, it is proven that Olive oil is better than Palm oil (Inc., 2012). Just three years back incident proved that Singapore citizens are not so healthy by consuming Palm oil, which is causing cardiovascular, heart attacks, Cancer, Diabetes and many other diseases to the people living over there. So, in case if the people should get awareness about the benefits of olive oil and harms of Palm oil, then they may start using Olive oil in their diet. The PESTLE and SWOT analysis of the organization are also helpful in defining the major aspects related to the organization at a definite level. Wilmar researched that, if they will try to shift the customers from palm to Olive, it may create more and more new business. Also, the olive segment has a huge opportunity to grow. So, the company has decided to launch its new olive oil product. The specific strategy and growth factors will also be helpful in making the strategy successful in the right direction (Wilmar International, 2014). Bibliography Brokers' Call: Wilmar International. (n.d.). Retrieved from https://www.straitstimes.com/business/companies-markets/brokers-call-wilmar-international Brosekhan, A. A., Velayutham, D. C. (2014). Consumer Buying Behaviour A Literature Review. IOSR Journal of Business and Management (IOSR-JBM). Retrieved from https://iosrjournals.org/iosr-jbm/papers/ncibppte-volume-1/1014.pdf Fernandesa, D., Puntonib, S., Osselaerc, S. M. (2015). When and why we forget to buy. Journal of Consumer Psychology, 363-380. Retrieved from https://www.sciencedirect.com/science/journal/10577408 Filik, L., Ozyilkan, O. (2003). Olive-oil consumption and cancer risk. European Journal of Clinical Nutrition, 191-191. Retrieved from https://www.nature.com: https://www.nature.com/ejcn/journal/v57/n1/full/1601497a.html Hui, P. C. (2016, January). The Oily Truth. Retrieved from https://www.straitstimes.com: https://www.straitstimes.com/singapore/health/the-oily-truth Inc., T. N. (2012). Wilmar International Limited (F34) - Financial and Strategic SWOT Analysis Review - new company profile report. TransWorld News. Retrieved from https://www.stockenews.com/NewsStory.aspx?ID=1040343 Kerr, M. (2014, December). What Is Target Marketing? Retrieved from https://articles.bplans.com/target-marketing/ Outbrain. (2016, February). Brokers' Call: Wilmar International. (Reuter, Editor) Retrieved from https://www.straitstimes.com: https://www.straitstimes.com/business/companies-markets/brokers-call-wilmar-international Pal, P. (2015, march). 12 Different Types of Marketing Strategy and Techniques. Retrieved from www.publishyourarticles.ne: https://www.publishyourarticles.net/knowledge-hub/business-studies/12-different-types-of-marketing-strategy-and-techniques/5536/ SMA. (2017). Be equipped to handle your patient's mental health needs. Retrieved from https://www.sma.org.sg/UploadedImg/files/Publications%20-%20SMA%20News/4903/Full%20PDF.pdf STYLECRAZE. (2014, December 13). 22 Best Benefits Of Olive Oil (Jaitun Ka Tel) For Skin, Hair, And Health. Retrieved from https://www.stylecraze.com: https://www.stylecraze.com/articles/amazing-benefits-of-olive-oil-that-you-never-knew/#gref Wilmar International. (2014). Wilmar International Limited SWOT Analysis. Journal of Health Sciences. Retrieved from https://hsl.med.nyu.edu: https://hsl.med.nyu.edu/resource/details/1250002